Aruba attracts over one million stay-over visitors each year. Most visitors are between the ages of 25-59.

US Visitors

• In 2022, US visitors to Aruba totaled 858,563
• Average length of stay is seven days.
• Resorts remain the most popular type of accommodation for US visitors, as well as a variety of timeshare properties, private homes, and condominiums.
• The island’s mix of luxury high-rise and casual low-rise resorts is one of the most compelling features for return visits.

Canadian Visitors

• In 2022, more than 41,000 Canadians visited Aruba
• The vast majority come from the Province or Ontario, where nonstop flights to Aruba originate year-round.
• Montreal has benefitted from seasonal winter charter flights over the past few years and is showing increased growth.
• Canadian visitors overwhelmingly favor Aruba’s all-inclusive resorts

Visitor Characteristics

The traveler looking to come to Aruba is more than just a sun, sand, and sea seeker. They enjoy:

• Cultural exploration and discovery
• Culinary enthusiasts looking to sample cuisine from more than 90 unique nationalities.
• The Aruba Effect of creating enduring memories of authentic experiences and meeting new local friends.
• Wellness opportunities to connect with nature, as well as reconnecting and balancing mind, body, and spirit.
• Experience seekers looking to explore a wide variety of activities and sports.