FAMILY

Aruba’s family niche focuses on the most important family members-the kids! Kids love exploring Aruba’s islan, its underwater sea life, and making a splash. Parents love how easy, safe, and fun it is to vacation with the family in Aruba.

De Palm Island

On a day trip to this all-inclusive, private island, visitors can enjoy limitless lunch buffet, open bar, snack corner, snorkel equipment, banana boat rides, water park, beach volleyball, beach lounge chairs, salsa lessons, table tennis, and basketball. For an additional charge, guests can experience the Seatrek Underwater Helmet Walk or SNUBA.

ADVENTURE

Discover by Land or Sea

Your clients can enjoy meaningful moments on the water by windsurfing, kitesurfing, or relaxing on a catamaran as it glides through Aruba’s calm, turquoise waves. For those interested in what lies beneath, snorkeling or scuba diving along vibrant reefs and historic shipwrecks offers a serene way to connect the island’s natural beauty.

On land, there’s just as much to discover. The trails of Arikok National Park invite exploration by foot, horseback, or four-wheel drive, revealing caves and ancient boulders steeped in history. A visit to Conchi, Aruba’s natural pool, provides a peaceful, refreshing experience tucked within the landscape.

It’s easy to explore the island with perpose, finding joy in each thoughtful step along the way.

Water Adventure

Guests can board a catamaran for scenic stops along the coast, explore Aruba’s vibrant marine life through snorkeling and diving, or simply unwind with a cocktail on a peaceful sunset cruise. For those seeking a more immersive experience, activities like JETLEV – a water-propelled jetpack that allows you to hover just above the water or soar up to 30 feet high (exclusive to Read sail Sports) – or gliding through the sea on an underwater scooter offer unique and memeorable ways to connect with island from a new perspective.

Nature and Wildlife Adventures

The Arikok National Park: Here you can view the dramatic landscapes and Visitor Center’s exhibit of Aruba’s endemic animals such as the Aruban burrowing owl (shoco) or the local birds of prey, warawara and kinikini, whiptail lizard (cododo, Aruban cat eye snake (santanero) and endagered rattle snake (cascable). Hiking tours showcase fascinating flora and fauna and interesting historical sites.

Bubali Bird Sanctuary: This is a resting and breeding area for more than 80 species of migratory birds, located within walking distance of Palm Beach resorts. The observation tower allows birdwatchers to get a true birds’-eye view.

Butterfly Farm: Here, visitors can step into a tropical garden teeming with butterflies from around the globe.

Donkey Sanctuary: Here the herd of donkeys in their patchwork of coats, from grey to deep chocolate brown, floppy ears and inquisitive personalities enchant visitors.

Ostrich Adventurers: A flock of approximately 80 of the largest living species in the world and their flightless Australian relatives are waiting to meet guests at the Aruba Ostrich Farm.

Philip’s Animal Garden: Philip’s Animal Garden offers interactive and educational tours, where visitors can enjoy an up-close and personal experience with over 50 species of exotic animals from around the world.

Natural Wonders for Adventurers

Sand Duns: The unexpected site of massive sand dunes often intrigues guests touring the north east coast. “California Dunes” at Hudishibana on the isolated northwester tip of the island, features some of the most spectacular scenery, with expansive sand dunes sitting in the view of the old stone lighthouse and a spectacular rock-hewn coastline.

Cave Explorations: Here your clients will enjoy mysterious vies of rock-drawings and nature’s artwork of stalagmites and stalactites.

ROMANCE

Aruba is a romantic island filled with warmth and love-perfect for couples to disconnect from the world and reconnect with each other. Aruba is the ideal place to rekindle romance, celebrate an anniversary, pop the question, enjoy a Caribbean honeymoon, or celebrate a dream destination wedding.

Arubas Romance niche encompasses:

Weddings

Aruba is the perfect paradise for a dream destination beach wedding. Aruba’s happy island sits in the crystal-azure waters of the southern Caribbean (below the hurricane belt) and boasts year-round 82 -degree weather, so couples are almost guaranteed a perfect day. Aruba is also home to world-class wedding professionals to help couple plan all the details of their Aruba wedding.

WELLNESS

Our happy island is the perfect place to relax and rejuvenate mind, body, and soul. From the calm, mangrove-lined waters of Mangel Halto to the gently lapping waves of Baby Beach, Aruba’s beautiful natural wonders offer a secludeded, relaxing sescape from the world outside. Only here you wrap your body in soothing Aruban aloe at one of our world-class spas, watch the sun quietly dip into the sea during a twilight yoga session, or simply find peace amongst the cacti and wildlife on an invigorating hike into Arikok.

Yoga: Aruba has several yoga centers, and may resorts offer beach yoga sessions A variety of practices are offered, including Vinyasa, Flow, Ashtanga, and even paddleboard yoga on the water, making Aruba your ideal yoga destination. The soft caress of the trade-winds and gentle warmth of the Caribbean sun are the perfect complements to a relaxing yoga experience. The One happy island’s open-air yoga studios and highly-trained instructors make yoga in Aruba a thoroughly rejuvenating and tranquil experience.

CULINARY

This niche centers on Aruba’s position as the Caribbean’s culinary mecca, with world-class restaurants featuring award-winning international chefs, as well as local and regional eateries and cafes seasoned in preparing traditional and authentic ethnic cuisines. As diverse as our population, our culinary scene could probably be considered one of Aruba’s hidden gems. Flavors from all over the world can be found on this small island.

Palm Beach/Oranjestad: The high-rise along Palm Beach boasts more than 100 restaurants either as part of a resort property or standing alone. Visit the capital city of Oranjestad and find even more options.

Unique Dining Experiences: A beachfront dining experience is complemented by the soft light of torches, sugary white sand between your toes, gentle sounds of waves and a beautiful sunset. Or indulge in a unique dining experience by booking the Chef’s table at select restaurants on the island. There are usually no more than 20 seats available, and at least 5 courses to feat on, each paired with its own wine. Another great way to explore the vast culinary offerings Aruba has to offer is the Wine on Down the Road Tour. Sample signature dishes at 4 of Aruba’s top restaurants prepared by renowned chefs from around the world. All featured bites and dishes are inspired by international cuisines, each perfectly paired with fine wines.

Santa Rosa: Santa Rosa boasts eight acres of agricultural land, and frequently organizes local farmer’s markets. The Farmers Market in Aruba takes place on the first Sunday of every month in the Piedra Plat area. Both locals and visitors can enjoy a variety of fresh and organic local produce. Besides all types of local fruits and veggies, herbs and meat you can also enjoy delicious Aruban fare, such as keri keri (spiced shredded fish), cabrito stoba (goat stew), fresh fruit juices and pika (hot sauce). Santa Rosa is home to a variety of small animals including cows and bulls, chicken, pigs in all sorts and sizes, goats and more. It’s a fun outing for families with small children. Visitors are able to take a tour of the land and ‘pick their own’ locally grown fruits and vegetables. Santa Rosa staff can also explain about their unique, eco-friendly operations and water-saving hydro-systems.

CULTURE

San Nicolas, the cultural capital of Aruba. You will be amazed by the artist beauty on display here. Artists from all over the world as well as the local talents participated in Aruba Art Fair. And left their marks behind on the walls and buildings surrounding the town’s Main Street. San Nicolas is about a 30-minute drive from Oranjestad at the south-east end of the island, and buses run several times an hour. A morning spent viewing the street-art could happily be combined with lunch at the popular Charlie’s Bar, and a relaxing afternoon on Baby Beach.

Places of Worship: More than 50 chruches dot the map of Aruba. Among the most visited is the Chapel of Alot vista, which means highest view, on of Aruba’s most precious landmarks. Because of its high elevation and location, the Alto Vista Chirch is the view for both the sunrise and sunset should be view exuding tranquility on its dramatic setting above the sea. The chaple was the island’s firs Roman Catholic Church, bilt in 1750 and reconstructed in 1953.

Lourdes Grotto: The Lourdes Grotto, named in commemoration of the famous French religious land mark, was created in 1958. A statue of the Virgin Mary, weighing more than 1,540 pounds, was hoisted into place in the grotto. Every year, on February 11 (feast of Lady of Lourdes), a procession leaves from St. Therersita church in San Nicolas to the grotto where a mas is performed.

Fort Zoutman/Historical Museum: The Fort Zoutman Historical Museum is where many of our gurests get their first exposures to the Aruba’s past. Each tuesday night everyone is invited to the fort for Aruba island’s Welcome party or as Arubans cal it the Bon Beni Festival from 6:30 – 8:30 pm celebrating the island’s culture and history. The fort was built in 1798 and is the oldest building in Oranjestad.

Archaeological Museum: The historic Ecury complex in downtown Oranjestad has been transformed from a family home to a modern museum that preserves Aruba’s Amerindian cultural heritage with displays of indian artifacts dating back to the Pre-Ceramic period of 2500 BC.

California Lighthouse: This landmark provides the most spectacular views of the island’s western coastline, particularly at sunset. Check availablility ofr tours to the top as well as exclusive dinners.

Museum of Atiquities: Louis XV Antiques & Curiosities is located on the outskirts of Oranjestad in beautiful Rococo Plaza building in Tanki Leendert. Visitors are amazed by the roof and red copper onion Shaped hours of the structure that houses 23 showrooms of unique and unusual items from Aruba, the Americas and Europe.

Natural Bridges/Rock Formations: For thousands of years, pounding waves and strong winds have slowly chiseled away at the limestone cliffs along Aruba’s north coast to create several natural bridges. For such a relatively flat, sandy island, the presence of the unusual hills and huge monolithic boulders that dot the countryside are truly an enigma. These remarkable geological formations add aesthetics to the landscape and provide excellent vantage points from which to better view the island.

Natural Pool: On a deserted streatch of coastline, dramatic shows of wahter spraying over the rock occur on a regular basis as the tide rushes to shore. In a unique formation of rock, volcanic stone circles a small depression, creating a tranquil pool known as “conchi”, “Cura di Tortuga,” or the Natural Pool.

The Balashi Gold Mill: At the tip of the Spanish Lagoon. Remnants of this once bustling mill are still visible in the picturesque setting near the narrow canyon of rocks known as Frenchman’s Pass.

Aruba Aloe Museum and Factory: Visitors can take a tour through the state-of-the-art Aruba Aloe Factory and see the production process firsthand from aloe leaf to finished Aruba Aloe lotions.